Tilda - An interview with Tone Finnanger

Tilda is a brand founded by Norwegian designer Tone Finnanger in 1999, best known for whimsical naive characters and charming fabric design. There is a certain attitude to life in Tilda’s world, whimsical and romantic, like a ball gown worn with wellies – perfectly imperfect!

Tone started Tilda when she was only 25 years old and has been working with the brand ever since. Tilda is now a known and loved brand among crafters throughout the world. The Tilda range consists of products such as fabrics, kits, ribbons, buttons, accessories and books.

The Tilda concept started with two books, and they soon became bestsellers in Norway. Over the years many Tilda books have been published with a vast range of craft ideas, most of them still in print. The books mainly contain sewing, doll-making ideas and patterns, but also paper and home decor projects. Tilda books are also known for the interiors built around the projects. Tilda books have been translated into 18 different languages, and are available in most of the world.

Hear from Tone here in this exclusive interview: